Dog Sledding Guide: Winning Over a Skeptical Client, Warm Feet and a Happy Family

Protecting the Experience Without Undermining the Customer.

Five customer success habits from the trailDiscovery: understand the real situation, beyond the confidence. Preparation: anticipate friction and pack the fallback. Risk monitoring: reassess when behavior contradicts reassurance. Trust: fix it without embarrassing the customer. Follow-through: resolved means checked, not just said.1DiscoveryUnderstand the real situation,beyond the confidence.2PreparationAnticipate friction.Pack the fallback.3Risk monitoringReassess when behaviorcontradicts reassurance.4TrustFix it without embarrassingthe customer.5Follow-throughResolved means checked,not just said.Stephen in a fur-lined winter hat and a blue insulated coat, nose to nose with Luke, a tall cream-colored sled dog standing on his hind legs in the snow.

Winter guiding is not for the faint of heart, especially in Maine, where the weather and the people can be quite bitter. I got up before the clients to feed the dogs and cook them idyllic bed-and-breakfast-style breakfasts.

The setup

Multiday trips into the winter backcountry with Mahoosuc Dog Sledding. No electricity, no Wi-Fi, no easy resupply. Every guest paid a lot, and no two wanted the same trip. Some wanted to ride the runners and split wood. Others wanted hot cocoa in an already heated tent. My job was to learn what a great trip meant to each person.

The risk

A father new to our operation, with an ankle injury, turned down our insulated boots. He did it in front of his family, and his jokes came close to making my judgment the punchline. He would be standing still in the cold for hours.

What I did

  • Asked specific questions. "Do you have long johns?" wasn't enough. I needed to know what they were made of.
  • Packed the fallback. Overshoes, roomy wool socks, and foot warmers. The backup plan was already in my bag.
  • Kept watching. At a 3 pm lunch stop on a frozen New Hampshire lake, behind eleven Yukon huskies, he was shifting his feet. He had said the boots were settled. His body said otherwise.
  • Fixed it privately. I offered the gear away from the group. He wore the overshoes for the rest of the trip.
“I didn't need him to admit I was right. I needed his feet to be warm.”
Mahoosuc Dog Sledding

The result

Warm feet, no argument, and a family that finished the trip happy.

I didn't need him to admit I was right. I needed his feet to be warm. My priority was helping him enjoy the trip, not proving my recommendation right.